#174 – Getting Your Books Into Major Retailers with NewShelves’s Amy Collins – Self Publishing Podcast

Self Publishing Podcast

Here at SPP, we usually talk about everything you need to know about indie publishing, which doesn’t usually involve physical books and locations, but today, we invited Amy Collins of NewShelves to talk about how to get your books into major retailers like Barnes and Noble, Costco, Books-A-Million, Target, Walmart, as well as independent and airport bookstores. And as Amy suggests, libraries are an often overlooked place to get book placement.

  • Something Cool – what’s happening with StoryShop, a.k.a Masterbeats, why Dave is a dead man walking, and Johnny’s update on moving to S&S headquarters.
  • When it comes to getting into chain stores, it’s not about how good your book is. It’s about how much money the can make off of it. Ever wonder how stores justify giving you shelf space?
  • Did you think that your digital sales number will get you on store shelves? Probably not. But there are concrete steps you can take to get you there.
  • Several key websites and memberships you NEED to help prove how many book sales you’ve made.
  • How you can ‘pay-to-play’ and get test runs on store shelves.
  • The actual numbers of sales you need, and the how Amazon reviews (over 100) count. And yes, solicit for reviews, interviews, and everything else you can get.
  • A few don’ts that can piss off stores, and land you on the wrong side of the law.


  1. Not trying to be a grammar Nazi; I just want to know: wouldn’t the blurb on your site cover page, “My best best friends, David Wright and Johnny B. Truant, and I share …”

    be more grammatically correct than

    “I and my best friends, David Wright and Johnny B. Truant, share …”

    It just feels sort of awkward

    looking forward to your grammar lesson, Megan

    • Nope. Both are correct. Your preference, Megan, is more usual, but is not more correct.
      Since the previous sentence introduced Sean, it is logical that he would start the “awkward” sentence by mentioning himself first.
      Sean could have done the execrable “my friends and myself.” Thank E. B White he didn’t.
      In other words, the sentence is good as it stands. Stamp it stet and keep writing. 🙂

  2. Can you link to the “white paper” she mentioned during the podcast? I can’t seem to find it on the New Shelves website. –Thanks.

  3. Just caught up on this episode I missed when it came out, and Amy was among the most informative, no BS, guests you’ve ever had on the show. Looking forward to her followup appearance.

  4. Fantastic guest. Hated for this one to end. Excited for part 2.

  5. Thank you. This has been an issue I have been concerned with for several months. In Part two will Amy talk about rankings and how they affect our sales?

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