Authorpreneur’s Almanac #10

Hey everybody! Because of the specific nature of this week’s Almanac post, you won’t be able to see any of the post if you’re not a Sterling and Stone Starter. You won’t want to miss out, especially since this week’s post has an awesome Q&A opportunity! Want to see what it’s all about? Why not become a Starter now? It’s quick, easy, and FREE! (And if you’re already a starter, make sure you’re logged in.)

About Sean Platt

Sean Platt is an author entrepreneur, founder of Sterling & Stone, and co-founder of the Collective Inkwell and Realm & Sands imprints. Follow him on Twitter, Google+, or Facebook.


  1. Dominik Altherr says:

    I don’t know if it’s still possible to ask questions, because the buttons on the sidebar are not shown to me. But if it is, I really would like to take my chance to learn from the best 😉

    So here is my question:
    A lot of your marketing is focused on book-serials. (For example: To make the first book of a series perma-free)
    But what would you do, if you wrote an epic stand-alone novel. (ca.700 pages)
    Any ideas?
    (Besides writing the next book and building your own brand)

  2. I also didn’t have the chance to leave a voice mail question. I wanted to make sure I could make it count so I spent all week devising what was most important to ask.

    I’m working on getting everything in order before my first book launch. I think it would really help me out if I had someone to comment on my model — if sounds right and what pitfalls I may encounter:
    1. Release to KDP for 1 to 2 cycles. I figure if it’s doing well on the first cycle, there’s no reason to pull it until I’m ready.
    2. At the end of my KDP cycle, begin distribution to other platforms as well as selling direct.
    3. Begin releasing the book chapter by chapter with both extra artwork (splash pages and maps) and (possibly) audio formats on my website once a week with a CTA to ‘buy the book if you want to read it all now.’
    4. Release a deluxe edition including the extra artwork, maps and audio sold exclusively on my site.
    5. Repeat for book 2 in the series.

    Is this viable? What should I watch out for? Is the chapter-by-chapter model while having it for sale counterproductive to sales? Will people find value in owning a deluxe edition even though that content is technically available for free online? Should I wait until book 2 is released to start phases 3-5?

    Sorry if this is far too loaded. I understand that you’re not my personal business consultant, so I understand if you can’t really answer.

    PS. the Almanac has been awesome so far!

  3. Cindy Powers says:

    Great link! I took extensive notes and am looking forward to implementing some of the ideas so thanks for that. I tried tweeting it but realized it was for stoners only.

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