Authorpreneur’s Almanac #11

Hey there fellow authorpreneurs!

We had a huge success this week with the direct sales launch of Yesterday’s Gone S5. This wasn’t a home run due to the snags we had with the download links, but while unfortunate (mostly for Jacob who got thoroughly hammered in email support), this was an extremely positive step forward for Sterling & Stone and I couldn’t be happier.

We’ve had a few other quiet little victories that I’ll be sharing soon. And next week we’ll be back with the next Keynote, this one with our mission statements, for the company at large, then drilled down to a finer point for each imprint. Whether you’re publishing one book or a hundred, this is an extremely valuable — if not essential — exercise for any smart artist to exercise.

If you’re note a Sterling and Stone Starter, you can’t see the rest of this Almanac. Why become a Starter now? If free, and it only take a minute. You’ll be able to see awesome Almanacs like this one, as well as get instant access for more that 15 amazing fiction titles that you’re just bound to love! If you already are a Starter and you’re wondering why you see this message, make sure you’re logged in.


About Sean Platt

Sean Platt is an author entrepreneur, founder of Sterling & Stone, and co-founder of the Collective Inkwell and Realm & Sands imprints. Follow him on Twitter, Google+, or Facebook.


  1. Is there any way besides audio or video to submit questions? Personally, I’m not comfortable using either format, and I get my ideas across so much better by writing. I don’t think I’m the only person that feels this way. If you guys want more responses, don’t ask a bunch of writers to submit questions only by audio or video. Just saying.

  2. Thanks for taking the time to respond, Sean!
    I was refering to Select.
    The part with releasing chapter by chapter: I was thinking of doing that either after my Select cycle is over or when Book 2 is out and Book 1 isn’t in select.
    Part of the reason for creating extra content on the site is to find ways to drive traffic to my website and ecosystem. The other is a want to push the boundries of Fantasy & SciFi immersion by engaging as many of the senses as I can and repurposing my fiction to create new experiences.
    Thanks for your thoughts. They’re very valuable.

    • Hey Jim! We’ve been releasing fiction on our blog too, here on S&S. And the serial fiction really is a super awesome idea. Adding images and artwork (or even audio) to engage more senses is a superb way of thinking, and if you wait for exclusivity to run out, then you should be fine.

      On a side note, Amazon has price-matching issues. If they see a book publishing for free (on another sales platform like Kobo or Apple or even on your blog), they may want to price-match your book down to free on Amazon, which you may not want. That’s another issue you may run into at some point, so be aware.

  3. Dominik Altherr says:

    Thank you for your response, Sean

    Your advice is really usefull. Actually there is a hinted side-story I maybe could use as the basis for a short-story. Maybe I could also write another one, not directly linked to the story, but set in the same world. So people can get used to the setting and the mood of the “bigger” story.

    I will think a little bit more about these options, but again thank you for your time. 😉

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