Authorpreneur’s Almanac #14

Authorpreneurs Almanac

Hey there, and happy Sunday. Today’s Almanac is going to piggy back off of last week’s, taking our mission statements to the next logical level with reader profiles, or “avatars.”

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About Sean Platt

Sean Platt is an author entrepreneur, founder of Sterling & Stone, and co-founder of the Collective Inkwell and Realm & Sands imprints. Follow him on Twitter, Google+, or Facebook.


  1. Sean, I don’t know how much research you’ve done for the avatars. I don’t know how well you know your ideal readers. But the avatars seemed to me to be based on who YOU thought your ideal readers are. Were you guessing? Wishful thinking? Basically, I’m asking how do we, as authors, know who our ideal readers are?

    • Hey Mark, Anita NAILED this question. We interact with our readers A LOT, so we have a pretty good idea who they are for each imprint, but we do need to do a lot more on the ground work, mostly with surveys. We’ll be doing that with our autoresponder going forward (it’s in production now). Anyone can survey their audience. Survey Monkey is a good free resource to do this.

  2. I’m guessing, this is done from what Sean believes his ideal reader will look like (more or less). Even if a perfect match will never exist, the more each author writes for that ideal reader, the more clear the voice will be.

    Whether you’re writing books, copy, e-mail or something entirely else, the better you know who you want to be your ideal reader, the better your voice will be.

    I will compare it to the difference of how you talk to your spouse, grandmother, mother, friend, waiter, doctor etc. You have a voice for each of these people/types, even though you’re the same all along.

    Because you know that the audience is not the same, so you’ll not discuss the same thing with your grandmother, as you would with a friend. You’ll probably be a bit more formal when talking to a waiter, than when talking to your mother. Your spouse is hopefully also your best friend, so you’ll share anything with him/her. Your silly jokes will work with your friend, but not with your doctor etc.

    All in all, we all have different voices aimed at our current audience. It might not be big differences, but there will be a difference. Sean will swear on SPP, but not in front of his kids, and he’ll definitely not discuss dogging the queen or when he last participated in soggy biscuit, when he visits the doctor or his grandmother.

    So – the better you know your audience, the more you’ll bond with them. Even if you don’t know one thing about your audience, then decide who that is. Make up that ideal audience, and talk to him/her everytime you say something. Target everything against that avatar, and that is the audience you’ll find. Hopefully 🙂

    That’s my take on the subject, and I think that Sean hit the audience pretty well for each imprint. It’ll be interesting to hear what the others have to add next week 🙂

  3. Is it bad that my ideal reader is me? And people who like the stuff I like?

    Great video again Sean. I feel like more than anything I get a lot out of these Authorpreneur videos.

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