Authorpreneur’s Almanac #20

Authorpreneurs Almanac

We’ve had quite a lot of starting and stopping with our social media initiatives. Mostly stopping.

Longtime awesome follower of the Smarter Artist — since loooooooong before it had a name — Tara Jacobson raised her hand to help.

First, she made us a video showing her process.

We said, that’s awesome. How about we hire you for your services instead of internally agreeing to do things we won’t have time to do.

Tara then went to work designing our social media strategy. We’re a couple weeks in and I’m already blown away. So, so happy with the work so far. This is exactly what we needed. 2015 is getting sharper by the day.

For today’s Smarter Artist, Tara’s given us permission to show two videos, the first one that she made for us (referenced here a couple of weeks ago), and then one she made earlier this week while she was putting some of our new social branding stuff together.

Next week we’ll have a meeting around our 2015 goals. See you then!

Thanks as always. Stay smart. 🙂

NOTE: You won’t be able to see the meat of this Almanac if you’re not a Sterling and Stone Starter. You can become one by clicking here. It’s quick, easy, and (my favorite) completely free! If you already are a Starter and you’re seeing this message, chances are you need to log in.

About Sean Platt

Sean Platt is an author entrepreneur, founder of Sterling & Stone, and co-founder of the Collective Inkwell and Realm & Sands imprints. Follow him on Twitter, Google+, or Facebook.


  1. Cool videos. But waaaay over my head.

  2. Okay. This is one of those posts/videos that I’m going to need to watch about 15 or 20 times in order to get everything right.

    I started using Hootsuite about 3 months back, but I hate how mechanical it feels and my social media scheduling day usually ends up with a ton of tabs open and me trying to sort through them all for the best content to share to those following me.

    I gave buffer a glance, but this video is the first that really articulated how useful it actually is for some of the problems I’ve been having with hootsuite.
    The problem with social media is that I still need to keep in in my 20% activity pile because I’m still in a major story building and drafting phase. 2015 is my Year of Foundations and part of it (along with getting a few of my stories ready for publication) is to get this platform stuff started.

    Thanks for sharing this information. It’s very helpful.
    Ditto on the Saturday Almanac. Will it be on Saturday from here on out, or is this an error?

    • Tara Jacobsen says:

      Having used both, Buffer is FAR and AWAY the better of the two options and so functionally easy to use that it doesn’t have to mess with your 20%. Just add it to your browser and then when you see something cool, add it…:) BUT don’t forget to include links to your books for sale or blog posts you have written too. Social media is cool and all, but at the end of the day, nothing happens until somebody sells something!

  3. Tara Jacobsen says:

    HEHEHEHHE it is not all that hard (especially if you don’t have the octopus of content that the boys are managing!)

    That said, if you are a writer, write. I am a marketing person to my soul and getting to to research and learn how to market fiction is setting my heart to a little pitter-patter. If you love writing (fiction or non-fiction) do that first and get help with what you don’t know how to do!!

    I am super excited to get all their bits pulled together and branded in the coming week, then start getting content ready to share (they have all kinds of cool stuff that doesn’t get enough air time!)

    If you see us doing something and have a question, please let me know! I love questions from readers because then I can write blog posts to help more people do better marketing…:)


  4. Pretty interesting stuff, Tara. Thanks for sharing.

    Will you be writing about the types of content that are valuable for fiction authors to share?

    I thought I heard you poo-poo facebook pages. Is that because of the devalued role they are playing because of the facebook algorithms?

    For a new author, just building his/her brand, is a page still as valuable as it was a year or two ago?

    • Tara Jacobsen says:

      I don’t think it is as valuable anymore because Facebook is showing between 0-2% of your fans the posts you share. So if you go to all the work or money to amass your 1,000 true fans on Facebook, the most you could consistently hope to reach would be 20 people…ack. Now, if you have great engagement and other sources (like the SPP boys have their podcast) you might get more, but those numbers are from Facebook themselves.

      So for a new writer I would definitely build up your profile before you worried about growing a page. You can invite people to your events and share your page with them. Go with your profile first!

      • Thanks, Tara.

        How do friend views compare to views of something from a page? I know that I don’t see all of what my friends post, either, although I do seem to see more from them than I do their pages.

        In general, I see the posts of people I interact with, so I think authors need to always concentrate on posts that will keep fans fans (and hence clicking on your stuff).

        It seems to also help to stay good facebook friends with friends who are ‘people of influence,’ so THEY see your stuff and engage, meaning more friends of friends see it. I have no data on that, but that seems be what happens in my part of the facebook world.

        • Tara Jacobsen says:

          Yeah…in a perfect world Facebook would show ALL of my pages and profiles stuff, but alas, they don’t! That said, on pages the best thing you can post for engagement is a direct upload of a short video (2-3 minutes) and on your profile something personal that could be in relation to your writing. FB has sent a very clear message that in 2015, promotional posts will not be shown on your page or your profile…sigh…it’s a moving target but if you can crack the code it is worth it!

          • It would be great, but imagine if you have 800 friends, belong to 25 groups, and have liked hundreds of pages. How can your feed show you all of that?

            Facebook IS trying to make money by forcing you to pay for people to see your business posts, but they are also forced to filter things for the user experience. If we saw everything, it would be overwhelming, just like twitter, where you only see things you look for. No one pops into twitter, looks at their feed, and complains that they don’t see everything that happened since they last popped in.

            The change is where the drama comes from. Facebook got big, and things had to change.

  5. Tom Hinton says:

    Favorite Authorpreneur’s Almanac yet! With the possible exception of the latest one featuring… Tara Jacobson.

  6. Quotidianlight says:

    Wow, this was excellent. I come back every once in awhile and re-watch to catch something I missed the last time. Thank you for posting this, it’s very helpful.

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