Authorpreneur’s Almanac #21

Authorpreneurs Almanac

NOTE: You won’t be able to see the meat of this Almanac if you’re not a Sterling and Stone Starter. You can become one by clicking here. It’s quick, easy, and (my favorite) completely free! If you already are a Starter and you’re seeing this message, chances are you need to log in.

About Sean Platt

Sean Platt is an author entrepreneur, founder of Sterling & Stone, and co-founder of the Collective Inkwell and Realm & Sands imprints. Follow him on Twitter, Google+, or Facebook.


  1. Questions/Comments from other blog posts missed in the last few months:

    From Roland Denzel (on Marketing Your Books with the Help of an Audio Partner):
    I don’t understand what you mean about ‘putting up the paperback’ to get pre-order reviews. Does CS offer preorders now?
    If not, and it’s the live book, what’s to stop someone from buying the paperback before you’ve launched the ebook?

    From E. Jacobs (on is KDP Select worth using again?)
    Do you think it is better to promote readers towards Amazon, Nook … etc, or do you think it would be more beneficial to promote all traffic towards a personal website and let the reader choose from there? These are things I am considering for future website design.

    From Leif Liberty (on Hooking Readers with Amazing Cliffhangers)
    I enjoyed the episode. You discussed content that “dates” a story.
    One example was a man drinking alcohol and listening to music in his truck. I believe that the writer changed the description from the man listening to AM radio to listening to satellite radio. My question is, how is either important to the story? Could you not simply say that the man was drinking (whatever he was drinking) and listening to fuzzy dance music? How is the technology important? Perhaps fuzzy or scratchy or something could be a signal that the music or the technology delivering the music was old for the given time.

    From Michael (on Biggest Self Publishing Lessons of 2014)
    After listening to the discussion on serials, what would be the best route for an unestablished author that wants to start a serial? Should an author start with a permafree episode one and then just a season one instead of individual episodes? Love the show and books!

  2. Wade Finnegan says:

    How often do you update your business plan? And with so many pieces how do you decide/disperse payments? Is everything lumped together and divided equally? Salary? How large do you envision the company becoming?

    I really enjoy the insight from the almanacs. Having the business side of being an author discussed is greatly appreciated.

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