Authorpreneur’s Almanac #23

Authorpreneurs Almanac

Tara Jacobson is awesome.

She helps entrepreneurs with their marketing, and has been instrumental in getting us going with our social media initiatives. All that stuff we talked about a few months back? Well, Tara is actually doing it.

Today’s Almanac is a video showing an update on her progress. Of course you’re smart enough to have fewer things to manage then we do, but please take the best of her lessons and use them for yourself.

See you next week!

NOTE: You won’t be able to see the meat of this Almanac if you’re not a Sterling and Stone Starter. You can become one by clicking here. It’s quick, easy, and (my favorite) completely free! If you already are a Starter and you’re seeing this message, chances are you need to log in.

About Sean Platt

Sean Platt is an author entrepreneur, founder of Sterling & Stone, and co-founder of the Collective Inkwell and Realm & Sands imprints. Follow him on Twitter, Google+, or Facebook.


  1. Another great video from Tara 😀
    Really love the no-bullshit approach she has when explaining these things.

    • Agreed. You can learn a lot from her.

      I also think we (many of us) should just do what she does and stop looking for more or the perfect thing to do before we do it. 😉

      I’m as guilty as the next guy…

      • Tara Jacobsen says:

        hehehhe right?!?!? you can wait for the “perfect” marketing channels, plan, etc. or you can get out there and start building stuff randomly and see what works. I have about 10 Twitter accounts and my old one does great (taradactyl) but one of my new ones is really good too even though I super neglect it. One of the ones that I thought would be good (it focused on social media) was a dud. You never know until you try!!! Get out there and start marketing Roland!!!

  2. Tom Hinton says:

    Yay! I saw myself on your FB notifications after mentioning you guys in a post! 🙂

  3. Hazel Longuet says:

    Great video.

    One little tip – don’t alienate your non readers by only using a url that only goes to your book on the site. You have global reach, global readers and thus a global marketplace – if you use an aggregator, like Georiot, booklinker etc – you can have one short url, that you can personalise (yep I’m a Brit- did the spelling give me away?), that will automatically redirect the reader to the correct Amazon store for their location. Happy reader, more likelihood of conversion – bada bing bada boom.

    • That is a great tip, Hazel. Thanks!

      • Tara Jacobsen says:

        Interesting Hazel…will have to look into that more…super cool about going to the right store since the boys have such an international audience!!!

        • If only there was one that would direct them to Amazon, Kobo, B&N, etc. depending on which ebook app they are in when they click. That would really make keeping your CTAs up to date easy.

          • Gregory Lynn says:

            I would think there would be a way to do that in the HTML behind the page. I mean, they can tell what browser you’re coming from and an e-book format should send some of the same info, right?

          • Gregory Lynn, we’ve hit the bottom of the nested replies, so great job us!

            I think you’re right, but it will likely take someone entrepreneurial with tools for authors (like Jim Kukral) to dig deeper into that. If anyone can do it…


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