Authorpreneur’s Almanac #27

Authorpreneurs Almanac

Hey folks!

This week I wanted to talk about something that I’ll be trying out, hoping to continue refining what we do to grow the company (iterative steps forward and all that), inspired by a book I read called The 12 Week Year.

I DON’T recommend that you buy the book.

But I do hope that this slight adjustment in the way I’m articulating our company goals will help us focus on what’s most important and get more done in the next twelve weeks.

Enjoy the video!

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About Sean Platt

Sean Platt is an author entrepreneur, founder of Sterling & Stone, and co-founder of the Collective Inkwell and Realm & Sands imprints. Follow him on Twitter, Google+, or Facebook.


  1. Hey Sean, great video. I love how you wouldn’t recommend the book, but you give us the good takeaways. I just have one… Well, I wouldn’t call it a complaint. Advice, maybe? Anyway, please sit closer too the microphone. Between your calm and professional demeanor (which is nice) and being so far away from the mic, I (and I’m sure others, as well) can barely hear you. I live alone, no distractions, watching the video on a quiet and lazy Sunday morning, and I still had to pull out the headphones to hear the video. Well, that’s my 2 cents.


  2. An interesting concept, and for you as a company, I can definitely see it work, because you have so many moving parts. And as long as the landscape keeps changing, you’ll have to adapt. So by planning for shorter periods of time, you’ll probably also feel more on top of things, instead of feeling you’re pushing planned projects. Because like with the admin thing – it’s all about how you frame it for youself.

    But I’m interested in another aspect of this. You don’t set a strict date for the next season of your series. How do you feel the fans react to that? I have just read Fornevermore late last year, and I already feel I have been waiting a lifetime for the next season (like I feel whenever I wait for a new season of a tv series I love) 😉 And with a range of open boxes, there must be some kind of pressure from fans? In a perfect world, would you do just one series with each imprint? Or would you do it the way you do it now?

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