AA41 Goals Update Part One

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone Goals are moving targets, especially for younger, more flexible companies. Today, Johnny checks in with Sterling and Stone’s goals. There is THE goal, which was more efficient systems. And he goes through staffing, writing, editing, social media, website, StoryShop and more. It’s an […]

AA40 Why We Are Building StoryShop Writer

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone While Scrivener has helped Sterling and Stone build their careers, the guys have outgrown it, especially in terms of collaboration. Today, Sean takes you through the evolution of what began as a simple story planning tool, and what the future holds for the […]

AA39 How Sterling and Stone Looks at Money

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone Every business looks at money a little differently. A great month might entice the owner to spend too freely. On the other hand, some owners are too selfless and take no salary for themselves. Today, Johnny explains Sterling and Stone’s newly-balanced view on […]

AA38 All About the StorySeller Apprentice

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone You’ve heard a lot about the StorySeller Bootcamp and the StorySeller Apprentice programs. Today, Sean talks about what it is, what it isn’t (a ‘course’), and why Sterling and Stone as a company finally feels comfortable with a program like this. He takes […]

AA37 Our New Imprint Manager and Our Next Level Production Systems

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone Sterling and Stone is growing! Over the last few episodes, we’ve introduced new team members. Today, Johnny introduces the newest Sterling and Stone team member, which happens to be his wife. While there’s the potential for things to go wrong with mixing family […]

AA36 An Update on All of Our Projects

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone We don’t usually take readers’ question on this podcast, but today’s questions are perfect: “In the old days, each new book was precious, and you talked at length about your projects. Now I don’t hear much about them. Which series are still open, […]

AA35 The Method Behind Our Bootcamp Madness

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone Today’s episode is all about the Bootcamp, and Sean dispels some of the mystery surrounding it. Learn what the Story Seller’s Bootcamp is, the genesis of it, why we’re doing it, and the expert who is guiding us through the process. You can […]

AA34 Johnny Moves to Austin and Supercharges the Company

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone Johnny recently moved to Sterling and Stone headquarters in Austin, and as he records, it’s been two weeks since his exodus. Today, he talks about how his move went, and more importantly, how it’s supercharged what Sterling and Stone can do as a […]

AA33 Meeting the Two New Members of the Sterling and Stone Family

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone Today Sean talks about how the company has grown. He takes you through why the team has grown, and Sean’s mindset when bringing in new people. From book compiles to copywriting and marketing, everyone who’s brought onto the S&S team is considered family. […]

AA32 Learning from Some of Our Most Expensive Mistakes

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone Every entrepreneur makes mistakes, and some are more expensive than others. Today, Sean talks about some of Sterling and Stone’s biggest mistakes, but why it’s okay they made them. Being timid about making mistakes can keep you from really making a difference. You […]