AA31 Sean Gives a Post Summit Wrap Up

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone Johnny gave his thoughts on the recent Smarter Artist Summit that took place in Austin, and now Sean shares his sometimes overly-optimistic view of how it went. He talks about the ways the company won even if the event landed them in the […]

AA30 Smarter Artist Summit Wrap Up

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone Sterling and Stone held their first event, the Smarter Artist Summit, which was a huge success, despite losing money. Johnny talks about how they decided to hold the event, how they relied completely on their studio manager, Amy, and the success of the […]

AA29 Push Your Art to Move Your Business Forward

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone Good business isn’t JUST business. Today Sean talks about what business means in the creative, collaborative business called Sterling and Stone Story Studio. Numbers aren’t everything; things like creativity, passion, and going against what seems like best practices affect your success. If you’re […]

AA28 Why We Hired a Controller

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone Once your business reaches a particular size and there’s more than you can handle on your own, you need a controller. Today, Sean talks about when you should hire a controller, the reasons why you should, and the strategy behind it when it […]

AA27 Working Through the Suck

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone Running an indie publishing company isn’t all unicorns and rainbows. There are periods of time where things get really hard – when nothing seems to be going well. Sometimes your personal life can creep up and really effect your business life, and that […]

AA26 How Sterling and Stone is Staying Healthy

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone Today’s episode is a little less strategic. Johnny talks about staying healthy as a creative entrepreneur. If you’re going to produce great art, you have to take care of your body, especially as a writer. If you’re not writing, you’re working on your […]

AA25 How We are Using Sideways Podcasts for Marketing

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone Sterling and Stone has an interesting way of using podcasting as a marketing vehicle. It’s not necessarily in the CTA’s, but in using podcast series to promote things like the StoryShop Kickstarter, and the release of Iterate and Optimize. Today, Johnny talks about […]

AA24 How Sterling and Stone Makes Money

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone Ever wonder how Sterling and Stone is able to do all we are? Today, Johnny talks about how S&S makes money to operate and grow. It’s important to the guys to make the majority of their income from their art – rather than […]

AA23 How to Spend Your Money and Resources

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone Today, Sean talks about how Sterling and Stone spends its money and uses its resources, and he shares several of the thoughts behind what they did well, and what they can improve. From book covers to podcasts, and legal advice to compiling books, […]

AA22 Iterate and Optimize

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone Sterling and Stone has a follow up to their original Write. Publish. Repeat. book, Iterate and Optimize. Today, Sean talks about the book and what you have to look forward to within its pages, as well as the vision behind it. It’s not […]