AA21 Why We Are Doing Live Events

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone Today, Johnny talks about why they’re hosting live events like the Smarter Artist Summit that’s coming up in March 2016. Sean has pointed out in previous episodes why they travel to events, and the same benefits are available to those who host their […]

AA20 2016 Goals Part 3

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone This is the third in a three part series of Sterling and Stone’s goals for 2016. Strengthen the podcast network – this includes getting the website together, having better show notes, CTA’s, and a nice, clean place to send listeners to access the […]

AA19 2016 Goals Part 2

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone ‘shit’ said… explicit Last episode, we got through the first three goals that Sterling and Stone has for 2016. Today, Sean talks more of the big achievements they hope to hit out of the park. Sean hopes to get their first thousand users […]

AA18 2016 Goals Part 1

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone This is part one of a three episode look at Sterling and Stone’s goals for this year. Today, Sean talks about how he and the team came up with their ten major goals. 1.       Staffing – and supporting the current staff – is […]

AA17 A Word for 2016

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone 2013’s word was produce. In 2014, it was iterate. Last year’s word was optimize. Today, Sterling and Stone partner Johnny B. Truant reveals this year’s word, and what it means for the company. Not everyone was onboard for the actual word, but the […]

AA16 Why Johnny is Moving

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone It’s been hinted at for a long time and outright promised more recently, and it’s finally happening. Johnny is moving to Austin. Today, he talks about why he’s making the move, what the benefits will be, and what it means for the future […]

AA15 Reframing the Company and Why Johnny Is Now Contributing to the Almanac

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone Today, Johnny B Truant steps in to help tell the story of Sterling and Stone as it unfolds. Johnny talks about the new S&S imprint, Legendary, and the story behind how it came to be. He also talks about the uncomfortable realization that […]

AA14 Thank You

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone This is the final episode of the year! Today, Sean talks about how he feels every single day waking up as a storyteller. He shares his thanks for you, the people who make it possible. Thank you Sterling and Stone fans for making […]

AA13 2015 in Review

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone Sean takes you through this year’s progress for Sterling and Stone. He talks about the highlights and the missteps they made, and the ‘Beyonce’ strategy they used to drop a book. He also goes into detail about Kobo, Apple, Storyshop, the podcast network, […]

AA12 Dealing with Criticism

Right-click here to download the MP3 Authorpreneur’s Almanac – Sterling & Stone If you’re doing bold or new things, you invite criticism. It’s human nature to disagree. Today, Sean talks about how he and the team deal with criticism, whether from random people on the internet to those who matter most – the fans. The […]