SA210 Why You Should Bake Marketing into Your Art

Right-click here to download the MP3 The Smarter Artist – Sterling & Stone Today’s creative world is different from the world artists lived in before, and your attitude about it will define your success. It comes down to one word: marketing. Artists don’t realize that marketing isn’t inherently dirty. It’s how you DO it that […]

SA209 Why You Have to Be Your Biggest Fan

Right-click here to download the MP3 The Smarter Artist – Sterling & Stone This can be a difficult thing for authors and creatives in general to do, but you have to learn to be your own biggest fan. What does this actually mean, especially when ego can be your enemy? Sean talks about what he […]

SA208 The Most Important Ingredient in Writing Success

Right-click here to download the MP3 The Smarter Artist – Sterling & Stone What is the MOST important ingredient in writing success? Ask 10 people and you could get 10 different answers. Today, Johnny addresses the one simple answer that shouldn’t surprise you. Don’t spend time designing perfect routines, trying to wake up at 4 […]

SA207 Why Writing is Rewriting and You Can’t Be Afraid to Do the Work

Right-click here to download the MP3 The Smarter Artist – Sterling & Stone Writing IS rewriting, and you have to do it as many times as it takes. The reader deserves the BEST possible reading experience! Today, Sean talks about why rewriting is always an improvement over the first draft. He also talks about some […]

SA206 Why the Cavalry is Sometimes Worse than the Enemy

Right-click here to download the MP3 The Smarter Artist – Sterling & Stone Remember in Lord of the Rings, when the Rohan cavalry crested the mountaintop and saved the day? It worked there, but sometimes a strong and dependable cavalry kills the tension of your story. Consider Walking Dead and Lost; Sean picks apart how […]

SA205 Why Secret Societies Can Help You Craft a Better Story

Right-click here to download the MP3 The Smarter Artist – Sterling & Stone The Freemasons, the Illuminati, Skull and Bones: these three groups, while not so secret any more, evoke a sense of wonder and mystery. Today, Sean talks about what makes them fascinating and how you can tap into that feeling when you’re creating […]

SA204 Why You Should Give Your Characters a Secret Desire

Right-click here to download the MP3 The Smarter Artist – Sterling & Stone We all have secret desires. No matter who you are, your motives are a secret to someone else. The same is true for your characters. They have conscious desires, but it’s those unconscious desires that drive them, antagonize them, and hinder them. […]

SA203 How Disciplined Do I Need to be to Make it as a Writer

Right-click here to download the MP3 The Smarter Artist – Sterling & Stone Today’s question is one that Dave is very familiar with, and he struggles with it every day: being disciplined. Dave talks about exactly how much discipline you need to ‘make it,’ how to create a better schedule, and how to succeed in […]

SA202 Why Every Writer Should Watch Seven

Right-click here to download the MP3 The Smarter Artist – Sterling & Stone As an artist, you need an excellent creative diet. One of the best movies of all times is the movie Se7en. Today, Sean talks about how the iconic movie almost didn’t get made as we saw it in theaters, and how Kevin […]

SA201 What Archetypes Are and How to Use Them

Right-click here to download the MP3 The Smarter Artist – Sterling & Stone As a writer, you probably hear a lot about archetypes characters, and you probably have strong feelings about them. Today, Johnny talks about archetypes, how they overlap with clichés, and when you should and shouldn’t use them. He also explains how to […]