Authorpreneur’s Almanac #14

Hey there, and happy Sunday. Today’s Almanac is going to piggy back off of last week’s, taking our mission statements to the next logical level with reader profiles, or “avatars.”

Authorpreneur’s Almanac #13

Hey there Repeaters, This was a simple meeting that we held to go over our mission statements and collaborate on some new ideas. The next step is to create avatars for our ideal readers. This will be my next Keynote. All of this is necessary for the Sterling & Stone autoresponder series. And that, my […]

Authorpreneur’s Almanac #12

Sean hits it out of the ballpark once again with yet another amazing keynote presentation, this time all about mission statements—what they are, why we need them for both Sterling and Stone and each individual imprint, and how we should go about making a mission statement for ourselves and our business. This is definitely an essential step for anyone wanting to take their publishing business to the next level.

Authorpreneur’s Almanac #11

Hey there fellow authorpreneurs! We had a huge success this week with the direct sales launch of Yesterday’s Gone S5. This wasn’t a home run due to the snags we had with the download links, but while unfortunate (mostly for Jacob who got thoroughly hammered in email support), this was an extremely positive step forward for Sterling […]

Authorpreneur’s Almanac #10

Authorpreneur’s Almanac #9

We’re FINALLY getting the engine greased on our social media! In this followup to last week’s social media presentation 2.0, we get into the nitty-gritty and decide EXACTLY what we’re going to be doing, starting tomorrow. The next three months promise to hold a ton of momentum and learning, and I can’t wait to get […]

Authorpreneur’s Almanac #8

In our very first Keynote presentation I went over some broad strategies and outcomes that we’d like to see for our Sterling & Stone social media initiatives. Following that initial presentation, the three of us, me, Dave, and Johnny, all met with Jacob to dissect the particulars. Today’s Almanac is the followup presentation, where I’ve now […]

Authorpreneur’s Almanac #7

Last week’s Keynote was my favorite so far. I’m including the one I did for my shared presentation with Johnny for AMC Live in Cleveland. For too long we’ve all felt like Lexi was a missed opportunity, especially since we invited her into the Sterling & Stone Family. It’s going to take a while — […]

Authorpreneur’s Almanac #6

I love Lexi Maxxwell. Not just the woman who plays her. She’s a smart, driven, hard-working person — the sort I easily can work with and readily relate to. But even more than the person I love Lexi as a concept. I love her growth as an author and what she stands for. I love what […]

Authorpreneur’s Almanac #5

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